Privacy Policy

1. What We Collect

We may collect the following information:

• your email address;
• account information you provide;
• products, categories, and discount thresholds you choose to track;
• your alert settings and alert update history;
• general website usage data, such as pages viewed, clicks, browser type, device type, and approximate location;
• cookie and analytics data through tools such as Google Analytics 4.

We do not collect payment information because we do not sell alcohol or process purchases.

2. How We Use Information

We use the information we collect to:

• create and manage user accounts;
• send price-drop, clearance, and discount alert emails;
• let users manage saved products, categories, and alert preferences;
• show users their alert update history;
• understand how people use the website;
• improve the website, features, alerts, and user experience;
• measure general interest in products, categories, and alcohol types;
• support advertising, sponsorship, or promotional opportunities in the future.

3. Advertising and General Audience Data

We may use aggregated, non-identifying data to help us sell or display advertising on the website.

This means we may share general audience insights, such as product categories users are interested in, but we do not share personal information that identifies individual users.

We do not sell your personal information.

4. Google Analytics and Cookies

We may use cookies and analytics tools, including Google Analytics 4, to understand how visitors use the website.

These tools may collect information such as device type, browser type, pages visited, time spent on the site, clicks, and general location information.

You can control or block cookies through your browser settings. Some parts of the website may not work properly if cookies are disabled.

5. Email Alerts

When you create an account or sign up for alerts, we may send you emails related to your saved products, categories, discount thresholds, price drops, clearance items, account activity, and service updates.

You can unsubscribe from alert or marketing emails using the unsubscribe link in our emails or by changing your account settings, where available.

6. How We Share Information

We may share information with service providers who help us operate the website, such as hosting providers, email services, analytics providers, and technical support providers.

We may also share information if required by law, to protect our rights, to prevent fraud or abuse, or as part of a business transfer such as a merger, sale, or reorganization.

We do not resell personal information to data brokers or third-party marketers.

7. Third-Party Links

Our website may link to third-party retailer websites or other websites.

We are not responsible for the privacy practices, content, pricing, products, checkout process, or policies of third-party websites. You should review their privacy policies before using those websites or making any purchase.

8. Data Security

We use reasonable safeguards to protect personal information. However, no website, email system, or online service can be guaranteed to be completely secure.

You are responsible for keeping your account login information safe.

9. Data Retention

We retain personal information only for as long as necessary to provide our services and fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

You can delete your account at any time by going to Account and selecting Close account. Closing your account deletes the personal information associated with your account, subject to any limited information we are required or permitted to retain for legal, security, fraud-prevention, or legitimate recordkeeping purposes.

10. Access, Updates, and Deletion

You can review and update certain personal information through your account settings.

To delete your account and the personal information associated with it, go to Account and select Close account.

11. Age Requirement

Our website is intended for users who are at least 18 years old or the legal drinking age in their location, whichever is higher.

We do not knowingly collect personal information from people under the legal drinking age.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the effective date at the top of this page.

Your continued use of the website after changes are posted means you accept the updated Privacy Policy.